By Ofir Nachmani, CEO IOD Cloud Tech Research Back in 2017, John Collins, Director of Content at Intercom hit the nail on the head in terms of the need for dropping the “marketing” from content marketing and focusing instead on creating valuable content. While I agree with this, I want to suggest there’s an additional […]

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Ghostwriting can offer many advantages. Since not all experts and professionals have the ability, skills, or availability to write high-quality content, ghostwriters are used to bridge the gap between experts’ knowledge and their target audiences. However, the reality of today’s online content world has drifted far from these practices. The Creation of Online “Fluff” In […]

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