The world’s maybe No. 1 CRM vendor and one of the cloud computing leaders, has launched a new program that focuses specifically on startups dubbed: Salesforce for Startups. The program was announced at Salesforce’s Dreamforce event this past October in San Francisco. The idea behind the program is to accompany startups through their customer journey […]

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Starting with a research on optimizing the SaaS customers’ acquisition funnel, I decided to focus on analyzing the conversion from a visitor to a registered free trial user. I examined about 50 SaaS systems starting from the most known ones, such as Salesforce. Checkout I Am OnDemand YouTube Channel and rate those 26 free trial jumps. […]

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Salesforce started as a CRM and now its enormous presence in the market was generated by the force.com PaaS. The clear “go to SaaS market approach” of the ISVs  is to find new prospects and sale their service to new customers. PaaS is very important opportunity for an ISV that can leverage its core competencies […]

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