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In a recent conversation with the VP of marketing and sales at an established big data company, she mentioned the company had conducted a pilot campaign with a leading marketing agency. She noted, “When you take into consideration the $14,000 price tag of the pilot, the campaign resulted in two leads at roughly $7,000 per […]
By Ofir Nachmani, CEO, IOD Today, more than ever, we see a constant tension between tech and marketing departments–a love/hate relationship, so to speak. Tech people always think they know better about the technology of a product. And marketing managers are under pressure to quickly generate great content and run quality distribution to drive business. […]
By Ofir Nachmani, CEO IOD Cloud Tech Research Back in 2017, John Collins, Director of Content at Intercom hit the nail on the head in terms of the need for dropping the “marketing” from content marketing and focusing instead on creating valuable content. While I agree with this, I want to suggest there’s an additional […]
Competing with Partners, the Cost of Cloud, and Looking Forward to the Next 7 Years By Ofir Nachmani, CEO, IOD This was my 7th re:Invent. Which, if you know your stuff or do some quick math, you’ve already figured out means I’ve been to all of them. Amazon organized the first re:Invent at the Venetian. Approximately […]
By Ofir Nachmani, CEO, IOD It’s re:Invent time. Which means … it’s re:Invent preview blog time. This will be my 7th reinvent. I’ve been at every single one since the first and I’ve seen this Amazon business grow to the point where, this year, there will be more than 50K attendees. In the past, before […]
By Ofir Nachmani, CEO, IOD Every marketing professional in the tech industry, every tech evangelist, even every developer with a reddit addiction knows that in this business content is fundamental. Marketing begins and ends with content. Whether that content is a slogan you paid a brand strategist to devise, a hip infographic, or an animation […]
By Ofir Nachmani, CEO, IOD Prepare yourself for the brutal honesty in this post. My first confession: I don’t write my own tech blogs. At this point in my career, the vast majority of my blogs are written by professional writers and editors. In fact, one of our IOD editors wrote this very post you’re […]
By Ofir Nachmani, CEO, IOD (Edited by: Jen Maidenberg) Did you see the film The Founder? It tells the success story behind fast food giant McDonald’s. Decades ago, McDonald’s founder, Ray Kroc, figured out the company could make far better money and achieve far more efficient growth by purchasing land for its restaurants, leasing them […]
An Interview with Randall Lane By Ofir Nachmani, CEO, IOD This May, 700 young entrepreneurs and entrepreneurial leaders will gather in Israel from all corners of the world for the first Forbes 30 Under 30 global event. Recently, I conducted a Q&A session in Tel Aviv with Randall Lane, Forbes’ Chief Content Officer and originator of […]
By Ofir Nachmani, CEO, IOD Two questions I get asked quite often are: 1. How did you get to be where you are with your blogging? You’re not a native English speaker, nor a trained writer…. 2. What kind of name is “iamondemand?” So I figured it’s time to share my story. The Story Starts […]