By Ofir Nachmani, CEO, IOD Today, more than ever, we see a constant tension between tech and marketing departments–a love/hate relationship, so to speak. Tech people always think they know better about the technology of a product. And marketing managers are under pressure to quickly generate great content and run quality distribution to drive business. […]

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By Ofir Nachmani, CEO IOD Cloud Tech Research Back in 2017, John Collins, Director of Content at Intercom hit the nail on the head in terms of the need for dropping the “marketing” from content marketing and focusing instead on creating valuable content. While I agree with this, I want to suggest there’s an additional […]

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By Ofir Nachmani, CEO, IOD Every marketing professional in the tech industry, every tech evangelist, even every developer with a reddit addiction knows that in this business content is fundamental. Marketing begins and ends with content. Whether that content is a slogan you paid a brand strategist to devise, a hip infographic, or an animation […]

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By Ofir Nachmani, CEO, IOD Prepare yourself for the brutal honesty in this post. My first confession: I don’t write my own tech blogs. At this point in my career, the vast majority of my blogs are written by professional writers and editors. In fact, one of our IOD editors wrote this very post you’re […]

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By Ofir Nachmani, CEO, IOD (Edited by: Jen Maidenberg) Did you see the film The Founder? It tells the success story behind fast food giant McDonald’s. Decades ago, McDonald’s founder, Ray Kroc, figured out the company could make far better money and achieve far more efficient growth by purchasing land for its restaurants, leasing them […]

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An Interview with Randall Lane By Ofir Nachmani, CEO, IOD This May, 700 young entrepreneurs and entrepreneurial leaders will gather in Israel from all corners of the world for the first Forbes 30 Under 30 global event. Recently, I conducted a Q&A session in Tel Aviv with Randall Lane, Forbes’ Chief Content Officer and originator of […]

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After attending his 6th AWS re:Invent 2017 last month, cloud evangelist and founder of IOD Ofir Nachmani made the claim that AWS is still the only serious cloud player. What keeps AWS a market leader, he said, is their focus on not just the near-term future, but the long-term. But what can we expect in […]

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