It’s always tempting to think that whatever we’re doing in the bright, shiny world of the 21st century is unprecedented, groundbreaking, disruptive. But I have a confession to make: Although my career is firmly-rooted in high tech and I can’t get enough of engaging with the latest and greatest technology and business trends, my first […]

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Logz.io product marketing manager Daniel Berman and the Logz.io marketing team  place a significant amount of importance on creating and regularly publishing content that builds trust, brand awareness, and sales. With its comprehensive and scalable open-source based platform, the company is a leader in modern application monitoring, troubleshooting, and security, and must be in front of […]

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By Ofir Nachmani, CEO, IOD Today, more than ever, we see a constant tension between tech and marketing departments–a love/hate relationship, so to speak. Tech people always think they know better about the technology of a product. And marketing managers are under pressure to quickly generate great content and run quality distribution to drive business. […]

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By Ofir Nachmani, CEO IOD Cloud Tech Research Back in 2017, John Collins, Director of Content at Intercom hit the nail on the head in terms of the need for dropping the “marketing” from content marketing and focusing instead on creating valuable content. While I agree with this, I want to suggest there’s an additional […]

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By Jen Maidenberg, VP Editorial, IOD One of the things I really love about working at IOD is our philosophy of transparency. Everything we do – including our communications with customers about the content we create – is honest and forthcoming. This works especially well for me. Why? Because I don’t have to pretend I […]

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By Talia Klein-Perez IOD Expert Writer and Editor Between you and me, I don’t know everything about everything. That might surprise you, because I write about everything to do with everything. Therein lies the problem: Sometimes I have to write a high level, comprehensive, and comprehensible piece about something I know next to nothing about. […]

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