IOD Love Stories from Successful Marketing Leaders
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As a VP Marketing I have found that providing deeply intelligent and consistently high-quality content for your readership is always challenging.
IOD helps us deliver on this promise. IOD researches and writes highly technical and engaging content across all areas of technology without missing a beat. You will love working with them.
I get a team of experts and editors who provide me with any quantity of blog posts I need that month, not to mention a wide array of topics IOD experts can write about. (Amazon cloud, Azure, and even specific NetApp technologies).
The IOD expert assigned to our account actually uses our products and documents his experience in order to create highly technical, original, and authentic content for our marketing and sales channels.
The bottom line result is a huge uptick in traffic to our site, coming both from SEO and social. With IOD, I get the scale and consistency I need to maintain perfect content channels.
Recently, I was asked how we increased our blog traffic at Panaya by 1008% from 961 to 10,652 sessions per month. There’s no magic here. it’s all about establishing a concrete content marketing strategy and a content optimization program.
Part of that strategy involved working with IOD to publish content that’s of value to the readers we are trying to reach. IOD has access to a large expert knowledge base, tech bloggers who can provide us with the type of content we need to engage meaningfully with our target communities. We’re happy to have IOD as part of our content marketing team.
Each post is well-researched, detailed, reviewed thoroughly and delivered on time. I would recommend their services to anyone looking to enrich their cloud content marketing strategy.
I have worked with IOD across several companies and return to them each time I need to scale my editorial pipeline without compromising on content depth and quality.
IOD knows the cybersecurity domain, they can tell a story, and they have a robust production process in place. As a marketer who is very sensitive to our professional voice, IOD is one of the few I can trust to represent our brand and build our positioning as domain experts and thought leaders.
“We’ve been working with IOD since 2018. During that time they’ve created high quality content that fits our needs no matter what kind of topic — and security topics can be quite diverse. Their experts and editors are highly professional. The dialogue they’ve created with our internal experts and marketing department have been invaluable. While we had content already on our site, IOD has really helped us increase that effort with a stronger cadence and reliable expert-based posts.“
“After meeting IOD at an AWS event, we decided to reach out about their services because we were in need of some deeply technical cloud articles for our blog, to complement the more story-driven posts we were creating in-house. IOD has shown us a depth of knowledge in the AWS Cloud discipline, executing on their promise of expert-based content. From extensive research to delivering topics to the actual writing itself, IOD’s work is professional, thorough, and worth the investment.“
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