By Trevor Pott Obfuscation is a longstanding tradition in marketing. While outright lies are generally avoided by reputable organizations today, half-truths and careful omission of facts are still considered normal. In the world of tech marketing, at least, a default approach of obfuscation to marketing can be catastrophic. The internet exists. People can and do […]

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By Jen Maidenberg, VP Editorial, IOD One of the things I really love about working at IOD is our philosophy of transparency. Everything we do – including our communications with customers about the content we create – is honest and forthcoming. This works especially well for me. Why? Because I don’t have to pretend I […]

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By Talia Klein-Perez IOD Expert Writer and Editor Between you and me, I don’t know everything about everything. That might surprise you, because I write about everything to do with everything. Therein lies the problem: Sometimes I have to write a high level, comprehensive, and comprehensible piece about something I know next to nothing about. […]

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Popular belief often leads us to think that simply creating quality content and posting it online (including social media outlets) makes for a good content marketing strategy. In reality, however, that is nowhere near enough. Combining outlets and orchestrating them with the right insights, along with clever money investment, and fully leveraging marketing software, makes for […]

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Ghostwriting can offer many advantages. Since not all experts and professionals have the ability, skills, or availability to write high-quality content, ghostwriters are used to bridge the gap between experts’ knowledge and their target audiences. However, the reality of today’s online content world has drifted far from these practices. The Creation of Online “Fluff” In […]

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Marketing through knowledge has gained vast popularity for enterprises and startups, alike. Creating educational content for your community, otherwise known as content marketing, has become the preferred method of marketing for a number of reasons. Instead of enticing a potential customer for a few seconds with a witty tagline or flashy banner, cloud content marketing engages potential customers […]

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