How to Growth Hack Content for Lead Generation in 3 Steps
Popular belief often leads us to think that simply creating quality content and posting it online (including social media outlets) makes for a good content marketing strategy. In reality, however, that is nowhere near enough. Combining outlets and orchestrating them with the right insights, along with clever money investment, and fully...Read more
Interview With an AWS Cloud Champion
Allow me to introduce a good friend, Peter Sankauskas, who I met through the AWS cloud community. Our level of cloud experience evolved with the expansion of the cloud, Amazon in particular, and we have both become prominent members of the AWS community. Having learned more about open source and development, I’d...Read more
I Love the Cloud: My Never-Ending Journey with the AWS
[GUEST POST] I started exploring the cloud computing world around 5 years ago, and I must admit that my initial understanding of the cloud was a disaster. At first, it was difficult to find a comprehensive definition, but I finally settled on one from the National Institute of Standards &...Read more
Modern IT Monitoring: API-Based and the Human Touch
Monitoring is what allows you to generate complete transparency of the online service that you’re responsible for, including cloud infrastructure, application functionality and SLA. Modern IT monitoring seems to be composed of two layers: an infrastructure layer and an application layer. On the infrastructure layer, VMs, network, and storage are...Read more

The Cloud Leading TrioFollowing several discussions with fellow bloggers and industry executives, I found it quite fitting that the natural cloud leaders are the top software and web giants: Google, Microsoft and Amazon. While Amazon’s AWS is The public cloud today Google recently reported that it is doubling its office space near Seattle, just miles from the campuses of Amazon and Microsoft, in order to expand its cloud technology team and engineers. Over two years prior to these Google’s expansion news, Microsoft reported that 90% of its R&D investment was earmarked for cloud technology. Last month they finally announced that Windows Azure Cloud Services now support auto-scaling. For these reasons and more, the following points will strengthen the trivial perception that cloud technologies should and will prosper in the hands of this software giant trio.

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imageNext week, on Oct 23rd in Tel Aviv we welcome the annual conference of IGT – The Israeli Association of Cloud Computing. Started in 2008, this is the 5th year that this international conference takes place in the vibrant city of Tel Aviv located alongside the Jaffa coastline. This year the conference will no longer discuss what is the cloud and how it disrupting the IT world. This year the conference holds two themes: Big Data and SaaS business.

In a discussion I had with Mr. Avner Algom, Founder and CEO of IGT, he noted:

““Every year we strive to bring the international industry leaders and, as our community grows, it just becomes more appealing and it’s easier to get them to come. Without a doubt, the question “What is Cloud?” is behind us. This year’s conference focus is on Big Data and SaaS. These are important issues for cloud companies and cloud business as these are strongly tied together in the cloud”” said Avner Algom, IGT CEO.

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As befitting any great online vendor, Amazon cloud product guys listen carefully to their market targets and ensure fast implementation and delivery to satisfy their needs. It is clear that Amazon cloud is eager to conquer the enterprise market, as I already mentioned in my past post, “Amazon AWS is the Cloud (for now anyway)”.

Cloud Reserved Capcity Card

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Every day I talk, write and comment about the “Cloud”. Every time I mention the cloud I try to make sure that I add the name of the relevant cloud operator, “Rackspace Cloud, “MS Cloud” (Azure) or “HP Cloud”. Somehow all of these cloud titles don’t right to me – it seems the only title that really works for me is the “Amazon Cloud”. In this post, I will elaborate about the competition in the IaaS market and I will explain further why I think this is so.

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cloud-connectLast week I attended one of the most popular cloud technology conferences in the world – CloudConnect. The CloudConnect conference started about four years ago. Attending the event gave me a clear understanding of the market maturity and evolution rhythm. Check out the following sections for the main points on what I heard and learned:

Cloud Performance

The underlying infrastructure performance, round trip time, bandwidth, caching and rendering are to be counted as the major features of an online service performance. In an interesting presentation by @joeweinman (known by his famous “Cloudonomics” theory), it was claimed that latency holds the greatest weight among these faetures. I encourage you to check out his new research – As Time Goes By: The Law of Cloud Response Time presents some good formulas, methods and considerations with regards to online services’ performance and latency (including simple facts, for example, that people tend to prefer selecting from fewer options on an online page –  so you can have less content on a page and achieve a better browsing performance).

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Source: Flicker

Six years ago I led Zarathustra as the company and product manager. We started this new company to help SMB companies to manage their sales, operations and accounting in one system. I was young and handsome but with not a lot of experience in regards to recruiting and employing web software developers.

It was obvious to us that we didn’t have enough capital to hire experienced developers and while searching for guys to help us with the R&D we realized that we could find great talented young geeks. These guys accumulated their experience by establishment of websites for their own purposes and habits such as movies, sports and dating sites. This always reminds me of the Facebook story which started with a super fast rabbit, Mr. Zuckerberg. At the start he actually created ”thefacebook” service using his own hands and keyboard spontaneously understanding the need to create a simple UI/UX, support operation scalability and demonstrate great value to the end user.

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