Following the post  regarding the Free Trial 3 stages process and as part of the discussion in LinkedIn I would like to share with you the following comment from Michael Dunham, VP of Services Engineering, Principal Consultant at the SCIO a web application software consultancy vendor. I found it interesting and giving some more points of view when planning the […]

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Starting with a research on optimizing the SaaS customers’ acquisition funnel, I decided to focus on analyzing the conversion from a visitor to a registered free trial user. I examined about 50 SaaS systems starting from the most known ones, such as Salesforce. Checkout I Am OnDemand YouTube Channel and rate those 26 free trial jumps. […]

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Following part 1, here is part 2 including the second half of Waineright’s important lecture: Waineright starts the revenue generation and pricing discussion, by explaining that a difficult issue for the SaaS vendor is to find a clear relation between the expenses and revenues generated by the subscription fees. He is not elaborating on that […]

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I found myself sucked into “hype of cloud”, a day doesn’t pass by including reading and listening to bunch of bloggers and magazines. Anyone hoping to profit from offering cloud-based services should pay close attention to this signal because it’s growing in frequency and strength. This article will give you more tools on how to talk […]

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Dear ISV, you developed and made huge efforts to take your applications to the cloud. That is nice but it is only the start, now you will probably stand in front of the following questions – How will you recognize and approach the new markets that are open for you? how will you describe those markets […]

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