As befitting any great online vendor, Amazon cloud product guys listen carefully to their market targets and ensure fast implementation and delivery to satisfy their needs. It is clear that Amazon cloud is eager to conquer the enterprise market, as I already mentioned in my past post, “Amazon AWS is the Cloud (for now anyway)”.

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While I was looking for articles about the On-Demand offering marketing methods, I bumped into this short article that really helped me understand that the marketing complexity for the On-Demand offering isn’t really different than marketing any other new product. The ISV needs to understand that the new offering will not replace the traditional business but instead it will […]

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